UO X ADIDAS ORIGINALS X JASON WOODSIDE

April 2014
Role: Project Manager

Space Ninety 8, an Urban Outfitters concept store located in Williamsburg, Brooklyn, hosted Adidas Originals as the inaugural "pop-up-in-shop" tenant for the retailer's launch. Artist Jason Woodside was brought on to add colorful arrays of patterning which were hand-painted onto custom-built fixtures. These included a 15’ W x 8’ H footwear wall, rigged paneling floating down from the ceiling to standing pillars, and a one-of-a-kind pair of Stan Smiths which was later auctioned for charity. Additional custom-built fixtures included faceted poly-sided sculptures, hang racks, and table displays.