WHOWHATWEAR LIVE

February 2017
Role: Client Development, New Business Production Manager

Clique Media Group approached us as a new client to develop and produce their first ever live runway show for NYC Fashion Week Spring 2017. Editors and influencers were invited to shop the collection quite literally with a “see it now, buy it now” approach to WhoWhatWear’s new curated outfits, utilizing a custom tablet app that live tracked the looks as they passed guests by on the runway. Guests could add garments to a cart which then allowed them to purchase the product they liked after the show ended. MKG was tasked with developing the overall look / feel and physical build elements, as well as the show / afterparty production, all taking place in Chelsea’s Skylight Modern. The event was live-streamed on WWW’s website allowing viewers from all over the world to witness this premier event.