LEE BROOM: ‘BROOM OFF BROOME’

May 2016
Role: Project Manager

London product designer Lee Broom combined elements of theatre, interior design ingenuity, and his elegant taste in historic architecture for the introduction of his first US store location. The pop-up launched in Soho at the apex of NYCxDESIGN and ICFF, showcasing recent and past collections. Products ranging from singular crystal-engraved light bulbs to hang-mounted hoop chairs were installed according to floor plan, marking a total of more than 80 unique pieces on display.