NIKE DUNK LUX

February 2015
Role: Project Manager & Creative Consultant

Full store NikeLab 21 Mercer installation to commemorate the Nike Dunk Lux collection in tandem with NBA All-Star Weekend and NYFW. Worked closely with creative partner Doubleday & Cartwright to produce custom tables, pedestals, interactive moiré wall, wall-mounted sculpture, shoe risers, fitting room wallpaper, and hanging window display. Nike decided to transform the visual direction of the store by limiting color palette to the simplicity of black and white.

NIKELAB X SACAI

March 2015
Role: Project Manager

NikeLab teamed up with Japanese fashion house Sacai for an exclusive collection reinventing Nike women's apparel classics. Sacai founder and former Commes des Garçons designer Chitose Abe's connection to Dover Street Market enabled simultaneous retail and art environments at both NikeLab 21M and DSM NY stores. Each display utilized raw industrial material paired with elegant execution, pushing the consumer's engagement with material identity.

NIKELAB BESPOKE ID X TANYA AGUIÑIGA

November 2015
Role: Project Manager

NikeLab 21M store hosts one of only two Bespoke iD locations in the world: An appointment-only consultancy space where clients can customize Nike sneaker classics from scratch. Nike commissioned artist Tanya Aguiñiga to bring a sculptural handmade element to the space. Tanya studied traditional fishing net construction to create bulging masses of sport balls which were art directed and installed onsite.