BURBERRY DK88 GLOBAL LAUNCH

May 2017
Role: Project Manager

Pop-up scenic environment built to transform the Burberry SoHo store interior into an event and exhibition space celebrating the launch of Burberry’s new bespoke bag model, the DK88. Elements included oversized pop-art drips installed from the ceiling, custom color changing LED lighting soffits, and a bespoke table showcasing all material & hardware options available for customizable product. The space hosted a launch event with high profile celebrities guests like Serena Williams and Ruby Rose, as well as continuous programming in the evenings of the 2-week activation to promote the bag’s arrival to the global market.