THE NIB

July 2016
Role: Production Fabrication Manager

Doubleday & Cartwright recruited me onto their team to execute a physical pop-up headquarters in Philadelphia during the 2016 DNC honoring the relaunch of political cartoonist collective The Nib, newly owned by First Look Media. We built an artistic command post takeover of a historic white box gallery in Old City, serving not only as a live working space for the collective’s core artists, but also providing a capsule gallery and interactive moments, like a custom picket sign photo booth and exterior wheat pasted billboards which were refreshed each morning with a new artist’s hot take on fresh tabloid headlines. Artists, editors, journalists, and politicians alike were lured into our experimental space by our “protesting” street team, which we uniformed, assembled and deployed around the city to spread awareness of the launch, handing out anti-campaign swag like Hillary & Trump “wind bags” aka balloon caricatures of the running candidates. The activation landed press on CNN & Variety, while our street team deployment was featured on major networks’ live broadcasts, including The Today Show and MSNBC.